When Is a Sale Not a Sale?

By David Geller   |   July 14, 2015

sale mannequins- L

I recently visited a store offering “Buy One, Get Two Free.” Rationally, we know these offers are typically gimmicks, so why do we fall for them? Our emotions. Read More

The Value Trap

By David Geller   |   July 7, 2015

photo album- L

We all want to get good value for our hard-earned dollars. But sometimes, our focus on value distracts us from what matters most to us. Read More